I also suspect men are more gullible in terms of what they convince themselves makes a difference. It's an ego thing.

I believe in good components. I also believe that certain internal upgrades makes a much bigger difference than deep-freezing $5K cables or putting cables on risers ever will.

Of the few women audiophiles I have known, only one was deep into snake oil (wanted to be with the "in" crowd at Chicago hi-fi conventions.) But the others had systems that were straight forward. Good speakers, good electronics, proper placement. No glowing dots on the wall.