I will explain my logic for choosing Blu Ray.

1) Price for players finally in range for average Joe ($300).

2) My kids already have a PS3 so movie bought can be played on both upstairs and basement systems.

3) Sony moved alot of PS3 systems this year. This should help to drive more volume for Blu Ray. In turn driving disc prices down. Just bought 6 Blu ray discs at an average cost of $22 each. Closer to DVD range than the initial $35 range these disks came in.

Truth is, I really doubt in the long run that one format will win over the other. However, the cost of a dual format players today is still too high. My personal hope is to see a 50/50 split in demand until dual format players become the norm. In 12 to 18 months, most if not all of the nuetral manufactures will have dual players in the $300 price point (with continuing downward trend). When we get there, I think the format dicussion will be over for everyone except Sony and Toshiba.

The way I see it, the ongoing competition between both formats will be the single dominant force to aggressively bring down prices. Both for players and discs.