Originally posted by bestbang4thebuck:
All a manufacturer has to do is add a little bit of functionality or adapt a process in a proprietary way and then give it a name not yet in use. Now no one else can sell it. They can say, “We’re the only ones that have _____ .” It doesn’t matter that almost no one needs _____ , just a special adaptation of something almost every other manufacturer has, because consumers might be swayed by the fact that another brand doesn’t have _____ .
Yep, we've all seen that enough times. The only problem is, Onkyo can't modify or customize CEC when they enable it. The CEC spec in HDMI is standardized, so that all enabled units can speak to each other, regardless of brand. In effect, Onkyo is branding a feature that isn't unique to them in any way. I'm OK with marketing, but this seems sure to confuse instead of enlighten.
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