Call me suspicious and skeptical of some sales departments, but there is a perfectly valid reason for Onkyo and other manufacturers to come up with their own acronyms: exclusivity. Kind of like saying, “Only Ford trucks are built Ford tough.” Uhh, OK. Anyway . . .

All a manufacturer has to do is add a little bit of functionality or adapt a process in a proprietary way and then give it a name not yet in use. Now no one else can sell it. They can say, “We’re the only ones that have _____ .” It doesn’t matter that almost no one needs _____ , just a special adaptation of something almost every other manufacturer has, because consumers might be swayed by the fact that another brand doesn’t have _____ .