Having not yet decided to trigger on more expensive cables, and, having been blown away with sound improvement using at first 755 and then when I chagned deployment around the 7700, I have not done a "shootout".
That said I can only tell you that the cables I bought from
www.totalsignal.com are excellent. That's not to say that outlaw or other high-end cables aren't better, but at least for now I'd rather save on cables and put the $$.cc into gear.
My .02