If it is a DVD Audio disc you have to select the 7.1 input(really 5.1) in which the button is located at the bottom of the 990 remote. Then you may need to make sure that the denon is outputting multichannel audio in the setup menu of the 3910?
Matt
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Hitachi 57T500
Outlaw 990
Outlaw 7125
Ascend 340's up front
Ascend 170's surrounds
SVS 20-39pc+
Denon DVD-2200
SA 8300 HD