I agree that the looks are butt ugly but I actually watch my tv when listening to HT. I think only if the price is the same should looks be considered, or if not everyone should just go buy Bose cause they are so damn cute and check out that sleek silver box it comes with.
In reality of course I would like to have something that looked like the Anthem or the Stage One. Unless you display your rack under a very well lit area and since mine is by my tv it tends to be darker, I think looks are just a bonus and should not be a real consideration to a videophile or audiophile.