HT Crazed,
I did listen to the 950 driving the new 770. Interestingly they were using 6 Atlantic Technology towers and a horizontal center channel. They were also using a large subwoofer(unknown). A portion of Juassic Park 3 was demoed repeatedly. I also asked to have the DTS version of the Eagles' "Hell Freezes Over" video played(Hotel California).
I don't want to detail my impressions because there was too much going on there. I will say that you definately felt like you were there in J.P. The base was the equal of my Sunfire sub and it goes down to 18 hz. I'm very familiar with the Hotel Cal. video and this sounded the best.
It was mentioned that the 950 was being assembled in the same factory in Malaysia as the ATI pieces but that they were different units. I don't know.