I use short Outlaw cables between 950 and amp, and think very highly of them. I just use heavy 12gauge Radio Shack speaker wire for the front three speakers and two subs (subs are external amp NHTs), and all those runs are under 12ft. Because I didn't want to tear out sheetrock to run in wall to the rears, I ran Decorp 12FLT Dewire to the rears (2 30ft runs). This is superflat (credit card thickness) speaker wire, and it was ran under the carpet and pad to full range floor standing towers, same as the fronts. The decorp wire is a little expensive, but it can be a lifesaver to wire HT speakers in an existing house without tearing out walls. It can even be mudded to the drywall and completely hidden right to the speakers at any height.