I think the THX certification has been diluted recently with their "2nd tier" HT components (ultra vs select or whatever) and their certification of computer speakers, car equipment etc. A THX certified popcorn machine doesn't seem too far fetched! It gives me the impression that they are more concerned with making money than keeping a lofty standard alive. At one time, the THX logo meant only one thing (highest quality), now it seems to mean whatever their creative marketing department would like it to mean to enhance profits.

A moving "standard" is no standard at all.