If a Blu-ray player shows up at near the $300 to $400 mark, is at least profile 1.1 (although at this point I'll probably try to hold out for profile 2.0), and supports bitstream output of the new HD formats, I might pick one up. So far, the only players I've read about that I might want cost more than I want to spend, and the BD profiles make me a bit hesitant.
I've been very slow to buy HD-DVD's (mostly just NetFlix), and would likely not be much different with Blu-ray if I had a player - at least in the short term.