Just curious if this makes sense. I am interested in the above tv. Sams club has what looks to be the same tv but with a different model# with a lower retail price than most but not as low as what you can get at one call. I read somewhere that sony provides diff model#'s to warehouse clubs where customers pay menbership fees to offer lower prices. The logic is so that price matching could not be done with some of sonys other distributors like Circuit city, Best Buy, or Sears. It sounds logical but is it the same tv?