I agree with 975 destroyer that the 9.x and 11.x setups will be similar to 3D. They will suck a lot of $$$ but the effects will be just a passing fad. The studios will make more $$$ when they convert the older movies to object oriented formats and sell them yet again. The manufacturers obviously make more $$$ when they offer the latest and greatest gizmos to take advantage of all the new tech. Look at how the Beatles music has been repackaged and resold to the public over and over again. Many of the 70s and 80s bands are re-racking their music to pull even more $$$ out of our pockets. This all techno-wizardry and really is just a marketing ploy.