The Sony 850D is what caught my eye in the first place. The 75inch. But after reading reviews on rtings, went a different direction. The guy at the Magnolia theater was going to sell me a demo 950, I think it was but it was a little too steep for my wallet. Regardless,the conclusion I have come to, is if you are a plasma fan, and love the picture on a plasma, LCD is not going to cut it for you. So that you don't make the same mistake I did, my advice is to wait on OLED to hit it's prime. LCD's SUCK!