I remember that when Outlaw announced the original 997/998/978 processors with an expected date of release there was a lot of enthusiasm for the new processors, same as for the Phoenix. The issue begins to fester when the release date comes and goes with no further information. Once the processor is very late people tend to get disinterested and start griping about no news, Outlaw offers another processor at a good price from Onkyo or Marantz. People then buy a processor and are out of the market for several years until the next great thing comes along (think HDMI, 3D, HDCP 2.2, HDR).