I can see both sides of announcing a name. I agree with you Xenon, two years is plenty of time to give a new product a name/model number. I can also understand Outlaw not announcing a name/model number for a product that does not yet exist in the physical realm.

If I were in your position waiting for a new unit with an idea to upgrade I would be frustrated as well.

I get what you are saying renov8er. The big Sony in question was a 75" with a $6,000+ retail. The general opinion from the pixel peepers was ho hum at best. I get that some people have to have the latest and greatest. I also get that anyone doing a new media room build out might as well go for the gusto.

For me I am glad I am not in either group. If I had a spare five to six thousand laying around right now a new TV would not make the top ten list.