It might be uncommon to have both DTS:X and Atmos together right now, but I don't think that's going to be the case for very long. They'll both be side by side in everything just like DD and DTS or Dolby TrueHD and DTS-HD are now.

You could likely get a few to pay a premium to have both today but that pool is pretty small compared to the masses that will be purchasing in the near future. It seems like it would make more sense to get your product out there ahead of the pack and priced to compete.