I think the 990 was priced around $1,000.00 when it was being manufactured. Outlaw is offering the Marantz AV7702 right now for $1,200 and the 975 is currently around $500-ish. Placing the new Outlaw Audio branded pre-pro about 2-3 times the 975 pricing seems about right. Pushing it out to five times that feels disproportionate; even four feels like a stretch. I'm gonna say it won't be over $1,500. I'm thinking maybe they bring it in around the $1,200 mark and then drop the Marantz. That would fit the Outlaw Audio value for money model and keep it in line with their historical offerings.