This is indeed a nice unit and not just with Atmos!

Auro 3D is a planned upgrade in Dec.

http://www.auro-3d.com/blog/denon-and-marantz-to-support-auro-3d-upgrade-available-in-december/

For those who are unfamiliar with Auro 3D here is a video:

Like many, I can't cut in ceiling speakers for an optimal Atmos install, however I can easily do height speakers.
...and I suspect many can also.