Oh it's going to be a lot more than that. The tag-line for this year's CEDIA Expo is "hyper change", because there is a perfect storm coming with a trifecta of new technologies in audio (object-oriented), video (4K) and connectivity (HDMI 2.0). And all of it happening simultaneously. Hard enough for the big guys to keep up with, even with their massive purchasing power and economies of scale. Imagine how much more difficult it must be for smaller independent companies like Outlaw.