make their upcoming offerings the kind of products that you listen to ALL THE TIME, as opposed to the sort of product that your wife / kids relegate to "dad's pile of stuff that we think sucks despite how much he spent on it" ...
My wife thought it was good too, even without the context (probably just as well without the context actually). Tweak 'slightly by changing "listen to" to "use" (as I did when I read to my wife), and it seems like a good principle to go after in this situation, and many others.
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