It's frequent communication that expands communication from the fanboys to the outside audio circles. Just like networking we can become a soundboard FOR Outlaw in other forums or public if Outlaw gave information. Just like free advertising. There is Facebook, Twitter, etc. No news in this world is BAD news. You are either IN or OUT. The important thing is Outlaw must continuously fight to be IN. Outlaw really needs to get its marketing in gear because the big dogs are already advertising and have deeper pockets. Outlaw isn't going to outsell the larger companies but can still be in the noteworthy circles so when the 978 does come out people know their name. Emotiva is definitely doing a better job on this for a smaller company.