Unfortunately many don't care about picture and audio quality that's true but I'm not too sure that bluray is going anywhere far. Kalaidescape is a precursor to what will eventually be successful later on. This isn't going to be an overnight thing. 4K may not make too much of a difference on home sets...maybe on projection. It's all about licensing and getting top quality audio/video streaming legally done by a big dog in the buisness which may not be as far off as we think. This industry is evolving fast and the new becomes old faster than you think.