Again, the estimated price of the 997/998/978 family has always been around $1400 with a $200 discount for 990 owners. Some of the other Outlaw equipment also garners a discount but the 990 I am sure of at $200. For what the 978 is reported to be able to deliver the $1500 price point is about right. Not a lot of bells and whistles just high quality, reliable performance. Even in a combo, the 978 with an Outlaw amp is going to be more than $2000 with the discount. That is a fair price in todays market with many others routinely asking for more than $2000 for a lower powered receiver.