The deals on the non-Outlaw products (particularly the speakers) are significant enough that I can understand the desire to keep a few of these items "under wraps" - the magnitude of the discount and the fact that they can also be had through conventional dealer networks (which means people who have developed a fear and loathing of online dealers undercutting them) could make for some sticky conversations.

It also makes sense that these deals are mainly focused on non-Outlaw gear, because it is simple enough for them to run the sale prices for their own stuff on the "public" sale page. A big sale on subs or amps would have worked just fine without the private page...