It looks like a lot of places are holding to the $2600 price (including Amazon, OneCall, Vann's, and Audioholics in addition to places that typically gravitate toward MSRP like Crutchfield and AudioAdvisor), which suggests that there may be some restrictions imposed by Marantz on advertised online prices. Some folks may be bending the rules and going lower. Some may also not be authorized, meaning that Marantz would likely blow you off if you needed service.