The reality in 20101 on line is that brands have to have dialogs with their customers.

The silence created bad feeling, distrust and ultimately abandonment.

It's better to give bad news than no news at all because it creates an atmosphere of trust.

The only issue for the Outlaws is that as a small company they bet on a product that simply does not perform and they have no plan B. I hope I'm wrong, but silence suggests the worst.

Hope not
Rob