You have cooler theater buddies than I do, Bob. Projectors certainly are cheaper, but aside from folks I know through forums like this one, I only know one person with a projector. Projector installation is more complex than any sort of direct-view display, due to a combination of cabling, screen space requirements, and overall planning (getting projector distance and screen size coordinated, etc.).

That being said, the folks who put in the time to research, plan, and install a projector on their own are more likely to gravitate to a company like Outlaw than either the people who just buy a TV from Best Buy or the people who pay a custom installer to do their projector for them. (The one person I know with a projector fits that description, and he replaced a Model 950 with a Model 990 a while back.) As such, Outlaw probably gets more business from projector owners than the overall averages would predict.