Even the digital switch last year didn't "force" HD on consumers, if we want to get picky about that. I'm not worried about having 3D forced on me. The catch is that the industry as a whole has done such a poor job of consumer education and such a good job of confusion that we are going to see a lot more confused consumers out there because a handful of large corporations are trying to make a big deal about 3D over the next year or two. I suspect that cost will keep most people from being too caught up in it - the lack of discussion of prices at CES suggests that this won't come cheap - but it is the same sort of marketing mayhem that we've seen from HDMI over the last five years (and I think we all know how highly I approve of their long-term planning... ).