I have never seen a 3D movie that made me feel like, ooh got have 3D. Now I haven't seen Avatar and maybe I'm the only one, even my 80 year old father has seen it. However, I'm not opposed to having it built into the next TV. Fat chance I'll put on those glasses on as they're annoying (I don't even like to wear sunglasses), but I imagine they'll come out with a better solution then those cardboard glasses.