Avfan,

You took the words right out of my mouth. Strangely, this "push" towards 3d seems to be based on one movie, Avatar. What is interesting ( at least to me ) is that the seemingly "sudden" collaboration among hardware and media that resulted in a standard for 3d. Not to sound gloomy but this has the smell of desperation rather than innovation to spur lackluster sales.

Just my 0.05 worth.