As mentioned, some of us will buy a new pre/pro or reciever for that matter and not purchase for few years. Many will buy from another company and be satisfied - therefore it is unlikely that they will buy the 997 just because they will get $200 off - they have what they need. Additionally, as you mentioned, there are other ID retailers selling the same unit for less money. If it were me, I would rather sell a hundred units with a small profit than sell a few with less profit. I agree with you, these are interesting times - fortunately, many have time to wait and see.

On another note, Axiom has a suggested price for the 972 - $2499.00 (Canadian dollars). With the dollar slowly lurching to being at par, this is far from any bargain. For slightly more money, the 886 or 997 (when released) plus a 7125 will be better money spent. Just a few thoughts regarding SN/Outlaw/Onkyo and Axiom. We will have to see what Emotiva brings to the market.