I suspect that Outlaw has had nearly as many missed deadlines as Emotiva - the difference is that theirs have been almost exclusively internal deadlines, rather than public ones. The difference means nothing to the companies' sales numbers and probably not much more to the blood pressure for Peter Tribeman and Dan Laufman (both of whom I suspect would much prefer to be shipping products with a year or more worth of existing owners).

There is a difference, though. Keeping schedules quiet when significant uncertainty exists - and particularly when you already know the schedule is flawed, as I suspect was true for some of the earlier Emotiva dates - may cost you a few sales but it also better manages expectations, which is more fair to your customer base. Notice that Outlaw hasn't said any more than a minimum of 60 days after the R-972 for the 997? They surely want to allow for the possibility of a bug or some other issue(s) arising in the field that they won't want to ship before fixing.