I kind of thought that as well but it seems as though Monster has no problems hanging huge price tags on their merchandise. I saw the blip about it in the Jan 06 Sound and Vision. I kind of like the looks of the thing. It has a 7 inch lcd on the front for set up and would seem to have all the features of a next gen processor but at $7000 I cant see anyone running to pick one of these suckers up. Maybe they will be foolish enough to bring this to market and ebay will be flooded with them in two or three years on the cheap like the amps are now.