The 970 and 990 would probably still sell with a $200 higher price, but Outlaw has gotten where they are by being fairly aggressive on their pricing. The Model 950 was $900 when it came out (and fell to $800 and eventually even $700 before being discontinued), even though clones of it were selling through dealer networks with MSRP's of $1500+. Raising their prices might help some buyers perceive a higher value, but the prices they are at have led to many people who wouldn't otherwise have gotten into separates (or who would have used receivers as pre/pros) to take the plunge.

Outlaw hasn't pursued trade-in programs in the past. Instead, one point that they've made in the past is that their equipment holds its value well on the used market (thanks to the transferrable warranty, reputation, and at least in part to the original pricing). If you bought a Model 950 in 2003 for $800 or $900, you could have sold it on Audiogon in 2005 for $500+ and only had to pull $600 or so out of your pocket to buy a new 990.