Delius,

Thanks for the laugh. Seriously, it's great to see someone have such a great commitment to an arguement. Here are two thoughts for you:

1)"They have NO idea what to listen for, and fall back on what they know (ie. highs/mids/lows). "
-Without the highs/mids/lows you have air. (Unless your listening in some other medium.)

2) The BOSE marketing slogan, "Better Sound Through Research."
-If you scare people with enough scientific mumbo-jumbo, especially anything relating to "technology", you can get them to believe just about anything. This even includes the belief that you can great, full sound from a tiny cube and a "bass module."

I am a firm believer in the fact that when it comes to music, your own ears are the best final judge of what is "good" sound. That being said, you can trick your ears very easily. That's where science and technology of the audio industry comes in. The tools that are available give the listener a way of knowing that their own hearing perception hasn't been falsly influenced. Without this form of control, your findings are just opinions. You are certainly more than entitled to them but it doesn't give you the right to push them on other individuals no matter how you try to market them.