It's either an internet radio gizmo or a set of 200 replacement power buttons, each one a different shade of green to allow those not happy with stock colors a choice. The model 210/211/... will follow, being green power buttons for other manufacturers equipment.

In conjunction with these products sighted listening test results will be revealed in which the new green buttons are proved to improve imaging and presence for any device they are fitted on.

I'm hoping we can still tell which of those is serious....