Well, I'd never given any of it much thought until recently, but I went for Kimber Kables because they're s'posed to be a step up from Monster and I like their braided look. As for bi-wiring, I'd never done it until I replaced my Mirage Omnisat center with a Totem Acoustic Mite last week; it beefed up my modest music-only system in a pret-ty major way. I'm generally kind of a skeptic, but there's no arguing with results.