Canare is great cable, however you should find a in wall rated product. I also like the belden.

Have you seen the Liberty Ultra Cap? It is CL3 rated. I'm using it now. 12-1p-uc-wht and 12-2p-uc-wht.
www.libertycable.com
This is very easy to pull and has a very thick jacket.
You should be able to get it cheaper than the cable you mentioned.

Good Luck!