Leave it to me to post my first message on such a highly debated topic
FWIW I noticed a difference in sound quality when I upgraded speaker cabling from a very popular off the shelve relatively inexpensive cable, to a higher priced (NO not a rediculously high priced!) cable. I also moved the pair of cables back and forth in my biwired configuration and the upper end and low end had differences depending on the cable used. Oh and by the way
Boy Howdy I've been lurking around this site for a while because I am hoping/planning to purchase the 950/7100 so I've been doing my homework