Interesting read. Stereo review did a "blind study" a number of years ago by using a "hi-fi boutique" speaker cable measured to the exact distance from the amp to the speaker, and lamp cord that was way too long and coiled on the floor to the other speaker. Both cables were hidden from view and then the listening experts came in to listen to the set-up. You guessed it, none of the listeners even knew there was such a gross imbalance with wires. Once they were told, statistics showed that the experts couldn't tell which speaker was attatched to which wire. But to keep the wire manufacturing advertisers happy, Stereo Review refrained from drawing a conclusion. Of course some things don't change, S&V still finds the silver lining on even a piece of AV junk so as not to offend any advertisers. But I thought the test was interesting.