I have to admit that I didn't care for it right away. After I read the copy, I liked it a little better, but then someone mentioned that Sherwood would be a better place for it and I have to agree.

I like your current ads in HT. To the point, nothing really flashy. Just solid. It fits your image. If you're going to depart, stick with your current branding. Wild West. The Jesse James suggestion obviously did not come from someone from the Brady Bunch generation. We learned, as did Bobby, that Jesse James was a coward that shot dudes in the back. We don't want him being the Outlaw spokesperson!

I'm thinking more along the lines of Clint Eastwood in any spaghetti western....