I like the ad. I think it caters to 2nd and 3rd generation home theater shoppers. Besides, aren't these shoppers the ones that read the mags anyway, so they will be slightly more educated on the features and benefits and less on the spec for spec comparison.

I think this ad will stick out better on the page turn than the previous ad series.

One other thing to consider is a call to action, a way to see how successful your ads are. We always used special url's or 800 number in our ads and then had some kind of call to action that the target audience would key in on and we could then catch the impressions generated much easier. Of course, this costs money on top of the ads, but you want to drive people to the site to learn and see more.