I think this ad has gotta go especially the theme of Robin Hood. You guys are a top notch company especially your customer support so there is no need to associate with a theme other than your products speak for itself. I would highlight your original logo plus show a front and rear panel pic.

What sets Outlaw apart from the competion is:

-the 30 day at home trial

-products that are comparable to others at 2x the price

-all your products are well constructed

-all your products have great reviews professionally and from customers

-A great support staff both on-line and on the phone that are knowledgable, friendly and always helpful

-A forum with very knowledgable and helpful customers

These points set you apart and that's what makes you Outlaws, not a hat or a past character.