"We're men. We're men in tights."

I am someone who reads the HT and stereo magazines regularly and I have to say that this ad falls pretty short. It does not convey a strong, confident, sexy image.
Outlaw Audio, to me, is a rugged cowboy, an American trailblazer who answers to no one. Your target demographic is 99% masculine and they all want to have 'manly' equipment. While we all know here that Outlaw makes quality stuff, the goal of an ad is to catch the eye of the uninitiated and to convert them in order to build the bottom line.
I say change it to a cowboy hat and a six shooter and you may be on to something.