Outlaw is a name Brand. It is a brand that you sell your not selling a theme. Denon,Yamaha,Onkyo,Pioneer,Sony are all brands that have name recognition. That is what your selling name recognition. In 64 point letterhead on top of the page should read OUTLAWAUDIO.COM Tout the highly anticipated arrival of this versitlile receiver. Clean crisp pictures of front and Back necessary. Maybe use a picture of the inside guts as a backdrop. Have some quotes from theater mags touting the quality,construction,price structure. HT magazine quotes of the excellent customer satisfaction Outlaw provides. Features you want to list would be the PC,Digital TV tuner, and latest audio formats. Drop the theme and keep putting the ads out invest resources into the internet site advertise the internet site on your ads the rest will follow. The Outlaws opening up a q/a on there ad campaing is a testament to there cutomers. Thanks Mookdoc6