In general, I like the Robin Hood theme with the associated comments nicely mixed into the text. It keeps up with that great Outlaw sense of humor.

My problem with the ad is that is seems very much geared to someone who already knows more than a little bit about home theater. I know that the people in the Saloon generally know more than average, but I don't think we're the target customers considering how much equipment most of us already own. After working at an audio store, you're average consumer who's looking for a nicely priced set of home theater components is not going to know exactly what a "fully-featured, high performance 7.1 channel A/V receiver" entails.

I guess what I'm suggesting is some comparison to what other competitors may be offering and how the Outlaw is the "steal" that it is. Also, you may want to tone down the humor a touch to allow more of the pratical information to come out.

One more thing, to keep the technically inclined people happy, a photo of the rear panel showing all of the connections is always a good thing.