It's not a bad idea - offer two or three URC (or Harmony) remotes, and toss in an Outlaw-standard setup file for the component it is sold with.

Currently, Outlaw uses UEI remotes for their equipment, but that doesn't mean they couldn't do something separately with another company in parallel with that. They even used a URC remote for the Model 950 (a rebadged SL9000, to be specific), so there is at least some small history between the two companies.