This is something that I think is certainly appropriate when using a chip like the Reon or Gennum, and worthwhile (albeit with perhaps less complexity) for other chipsets. The danger here, though, is user interface complexity. Someone who is familiar with video processors and all of the settings that they can offer may take it in stride, but there will need to be consideration for somebody just getting into home theater (or into separates from a "simple" surround receiver). That doesn't mean these adjustments can't be included, but they need to be managed somehow so that you can use them if you need them but don't have too much staring you in the face. No matter how good the hardware is, it's useless if you can't get it to work - and unlike Anthem, who can rely on dealer networks to set up units for customers who need help, Outlaw has to design something that a consumer can reasonably take out of the box and set up with just a user's manual in hand.

This is in some ways an extension of my previous concern. How many folks have 2.35:1 projection systems and anamorphic lenses? Even if the hardware will do it without adding cost, there's still a lot of programming (which does add cost) involved in getting this implemented - and the result is going to be even more complexity in the interface for a feature that most users won't even understand the purpose of, much less use (or, possibly even worse, use when they shouldn't).