Outlaw just uses existing chip sets, they don't really develop them (way too small for that).

That being said, there is nothing preventing them from using existing standards from the PC industry to design a modular controller (really a media PC).

I think this is the way to go, then they can sell cards where they add value or the end user can buy their own. Outlaw can handle the issues such as cooling, noise issues, power supplies etc.

The world moves on.